A Final Update from 86 Cold Press

Hey there,

After 10 years, I’ve made the decision to officially close 86 Cold Press.

What started as something I needed for my own health turned into something so much bigger than I ever imagined. It became my career, my routine, and a way to connect with so many of you. There’s a version of me that grew up alongside this brand, and letting go of that is a lot to process.

When I think back, it’s not just the milestones. It’s the early mornings with the juice bike, long market days, the downtown shop, Bradley Fair concerts, and eventually becoming a modern-day milkman delivering fresh product to your doorsteps.

I think about the early days with Courtney, Jaclyn, Michael, and everyone who came through after. The music playing while we prepped to open, the rhythm, the conversations, the laughs. There are faces and names that immediately come to mind. I’ve heard over and over this was one of the most enjoyable jobs people have had. Me too.

I’ve always seen myself as someone who builds brands. Over the years, I’ve taken risks, opened shops, and reshaped this business. The last few years felt like building a startup all over again, and I truly felt like I was right on the edge of something bigger.

But at a certain point, you have to be real with yourself. I’ve taken this as far as I can in its current form. It’s simply time.

One of the hardest parts is knowing how many of you have made this part of your routine and your health. That means more to me than I can really explain.

Thank you for being part of this. Truly.

– Austin